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And in total they have scaled and exited seven companies. But then I didn't have it. And so the nice thing with Leila is that she never really tried to change me and cause I probably wasn't that changeable, , I would've just presented someone more for making me do things I didn't wanna do or asking me to do things I didn't wanna do. Work for me. They are the best for that sort of thing. Because once I was out, I was like, this is what I want to do. It's clean, it's easy to use. Remember, profiting has to be lowercase YAP fam. Log in to follow creators, like videos, and view comments. [00:46:22]Like I always say YAP fam. So we already were business partners. And even the very few people who really care, who might actually speak at your funeral, like how many people are actually gonna speak at your funeral, probably not many. Alex Hormozi (@ahormozi) on TikTok | 14.4M Likes. And I learned from you. And that's what ended up springboarding into the next thing. But I didn't know anything. So you are a nihilist, and at this point in your time and your journey, got back to your journey. Don't let anything slow you down. No employee was unpaid. And I was like, no, but she's show be back. It's tough. And then it got to the point where it would be, it was where our employees at Jim Launch started saying, Hey, what happens if you guys break up? I had all the sale on my gyms, went all in on gym launch. Alex and his wife Leila are now investing in promising internet companies under the holding company [00:15:54]Live life as we see fed. And so we download, at the end of the day, we do a walk for an hour every day. Most people don't achieve big shit. This would probably be a good idea to add it in. I would just keep all the upfront sales. And I think, honestly, I never added up the top line between all of them. I know all the failures. This is how I've gone about pricing my products and services. They will be right most of the time. Alex was born on August 18, 1992, in Austin, Texas, United States, and is currently 33 years old (as of 2023). If you were to compare the delta in time, a million seconds is about 11 days. Leila worked as a fitness intern at Golden Door in 2014. And big thanks to my amazingly talented team at YAP Media. They have pre-made templates and I was able to customize the website so it fits my brand and my vibe, and it was so easy. And I was like, yes. You know what I mean? I think this is a great place to talk about nihilism. So I , swiped right literally and swiped right in terms of right and left. I had a partner stole everything. [00:26:12]And that's what ended up springboarding into the next thing. The first company we took on was 2020. multiple times before that to be like, I'm not gonna do this. [00:21:13]My young and profiteers are responsible, and I bet you've worked hard for your credit score, but are you putting it to good use? We probably still run the business together because I never want, and neither of us would want this for the other person to get a free ride. First of all, let's talk about why your life partner is so. I was like, okay. Because interest rates are on the rise, and that means your credit card debt is gonna get more expensive. The husband of Leila Hormozi is a famous author and entrepreneur Alex Hormozi. Everyone was against me. A different frame on gratitude I thought Id share. And when he didn't wanna look at the financials, that's when I knew that he. Very transparently, like my dad has had enough influence over me at the time that I literally had to physically separate myself in order to not be convinced. Get started and take action. And then everything really took off in 2022 when we brought in a team and editors and all that kinda stuff. So it's we wanna go the same place, we wanna get there the same way, and we wanna have the same stuff happen in between, right? He's you got the card? And that was incredibly depressing to me. And I was good at it. She walked in, so I, no training, no script, no nothing. [00:17:30]Hala Taha:It's so interesting to me because we talk about death a lot on this podcast cause a lot of business people bring it up. [00:19:00]While all of our material needs are completely taken care of. In 2015, she relocated to Orange County, California, to begin a career as a fitness trainer. Now a licensing business or any business has value in so far is the future revenue is stable and predictable. She fucking knows how to run businesses. I had to start from scratch again, like I could going into it. I think it's gonna work. They're. So mission, values is how we're gonna behave. So these three have to be the same. It's rare cuz it's usually uncommon for both people to be like equally yoed. I was like, I just don't like being called stupid, even if it's a joke. I worked there for 12 weeks. And so like here's somebody who was king of the world or the known world at the time and we, not even a hundred thousand years later, but a few thousand years later, don't even know who they were. As an entrepreneur, I know the worst thing is having to let somebody go when you hired them because they're not a good fit[00:49:00]either culturally or skill wise, first of all, it makes me feel bad to let them go. Let's talk about your upbringing. [00:23:31]Which is, by the way, not a good way to start a partnership. And you don't let other people's beliefs really impact the way that you move. [00:13:51]It's just people measure outcomes on too short of an interval, and that's why they don't get what they want, the goals that they have, because they measure with such a small interval,[00:14:00]they can't see success anyways, right? Read it carefully before investing. Author. I didn't know anyone cause I was in California. So what did this attention coach teach you about having to focus and make decisions? Visit invesco.com for a prospectus with this information. [00:25:41]And it was just very hard for me. Let's hold that thought and take a quick break with our sponsors. was like, dude, I need this money. Alex Hormozi is an American entrepreneur. So anyways, me growing up was mostly quiet. She said, she's just gonna go get a credit card. According to the various sources, her sexual orientation is straight. You know what I mean? Alex Hormozi is a highly devoted spouse who frequently supports his wife and avoids interfering with her aspirations. [00:54:29]And then compound by adding more locations every month. [00:47:49]If you shield away from challenges, you wouldn't be the person you are today. It was all done. So he said that. The next month I paid more and we added $5,000 a month in revenue to the business for the first, I think, 7, 8, 9 months, somewhere in there. There's just lots of things that you intuitively learn just from that many repetitions. Mark my favorite episodes, and they help me keep all my shows in order. And it was just very hard for me. You can use it on Android or iOS, and it has everything you need when it comes to a podcast player. Those three businesses, between the three of them added over a hundred million a year to those businesses in total. I just kept living my life and I was like, that was really cool. Every client who wanted a refund got a refund and I was able to just walk away uncap. So then he took all the money outta the account. You can even search by keyword in[00:20:00]the audio with Castbox. That was roughly where I was. You could start with his clients, you could split it, whatever. were and she had big dreams and she wanted to open a gym someday. That's great. It's so interesting to me because we talk about death a lot on this podcast cause a lot of business people bring it up. And then I walked out two minutes later and I was like, yeah, she's gonna sign up. And she was like, oh, okay. And so at year three I had six. Which by the way, most dangerous term in business is leaving money on the table. You can even search by keyword in. [00:30:03]Alex Hormozi:Agreed. I didn't actually expect to see anybody who wanna do the same thing as me and work as much as I do. [00:41:00]And so I ended up selling those and just going all in on the launch thing. And with Lightstream, you can even get your money as soon as the day that you apply. Think Media. Alexs Website: https://www.acquisition.com/bio-alex, Alexs LinkedIn: https://www.linkedin.com/in/alexanderhormozi/, Alexs Twitter: https://twitter.com/AlexHormozi, Alexs Instagram: https://www.instagram.com/hormozi/, Alexs Facebook: https://www.facebook.com/HormoziAlex/, Alexs book 100M Offers: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715/ref=sr_1_2?cri[%E2%80%A6]FzcCI6IjEuOTUifQ%3D%3D&sprefix=100m+offers%2Caps%2C137&sr=8-2, YAPClassic: Robert Greene on Decoding the Laws of Human Nature, https://youngandprofiting.com/yapclassic-decoding-the-laws-of-human-nature-with-robert-greene/, Russel Brunsons ClickFunnels: https://www.russellbrunson.com/hi. That's what's gonna happen. Cause I had tried[00:07:00]multiple times before that to be like, I'm not gonna do this. I already know what you're about to try and do. That was the path. Like one person can raise a billion dollars, one person can write code and a billion people can use it. Hormozi is known for helping others succeed in the business world and has gained recognition for his expertise and experience in the field. I think this is a great place to talk about nihilism. Made me a hundred grand and that basically helped me pay off all of these debts of refunds that I had to do for people who bought a year and all this stuff like upfront, I just refunded everybody their money,[00:43:00]which just came out of all the money that I had. Web1M Followers, 322 Following, 1,303 Posts - See Instagram photos and videos from Alex Hormozi (@hormozi) Did 33 turnarounds. He's you got the card? This is possibility powered by Shopify. So I ended up just partnering with people because I felt insecure about doing things on my own. But, you never want to SELL your time for money. Crushed it. If I wake up every day hoping that I don't wake up, either I can just live the rest of my life like this, or I can just die to somebody else. And big thanks to my amazingly talented team at YAP Media. And so finding people who've already pre sifted it is more efficient. Never did it again. I was like, cuz right now I'm dead. But anyways, I went up there and I was like, here's how I opened my gyms, profitable day one. And so she was like, I'm gonna be an operator. They never update their features because they just take their users for granted. You're my advisor. I just have to go get it. That's not my business. Talk to us about that. Launch your small business. In 2013, he started his first brick & mortar business. Welcome to Young and Profiting Podcast, Alex. There wasn't really like an option of not trying hard at school, like it just wasn't a door. [00:13:05]And many times you will fail. And crushed the launch. Like literally never again, like Leila's one of the most fast changing people I've ever actually, not one of, she's the fastest changing behavior person I've ever met my child. Hormozi persisted in her love and interest and, according to her LinkedIn account, pursued a bachelor's degree in kinesiology and exercise science at Western Michigan University. Debt consolidation for a loan is a good idea if you can pay off the new debt. 30 May 2023 18:24:33 When I say good, I would say that's going to be minimum strife, maximum achievement of your personal goals for both people. I make about a hundred grand every 20 days doing that just on my own, no employees. I think it's gonna work. Nothing. [00:11:14]You know what I mean? Just for my listeners, apply now to get a special interest rate discount and save even more. So in that way, Leila's incredibly intelligent, like her ability to change behavior is insane. It's crazy cuz something as small as that, if I hadn't gone to that workshop, the recommendation that my advisor had given was that I should just run Groupons to get customers cuz that's what he was doing for his gym and it was working. [00:02:28]At the same time period, Alex and his wife, Leila Hormozi, bootstrapped and grew three other companies to 120 million in sales across four different industries. You were so spread thin that you can't accomplish anything. Now my gyms kept running, but it was very clear that as I left, like they weren't doing as well without me like being there. So like I was, again, a lot of the stuff I didn't know the terms for it. And then I got pretty good at teaching it because I had to have a team of guys who could start doing it. [00:35:30]Six days later we were married. And the reason 2021 was was boring and difficult for me was because I had to sell, sold three companies. I didn't know what a landing page was. And so I'd love to understand what nihilism is because for me it was a new, not many people talk about it. today, like every day we download, it's what were your meetings? And then she was like, okay. They would win, I would win. I just inherently believe that things don't have inherent meaning and that we choose the meaning things have. And so for me, marriage was, is this somebody again that's going to support my long term goals and am I going support her long term goals? Read More: Is Steve Martin Secretly Gay? There was that, but I didn't have a romantic, I wasn't like, oh my God, I'm getting slipped on my feet and neither was she. And yeah, so our goal is just to get as many of them as we can over a hundred and then, It's really the founders cuz we're minority partners. And I was like, yeah, guess. And the big claim to fame was that once I got better and better at marketing and sales, I was able to open each location at full capacity on the first day. [00:47:23]So take action today and join millions of entrepreneurs worldwide by trying Shopify today. You know what you're doing. I had this whole strategy. Like you have to be able to operate people. All[00:18:00]this stress, all these problems that we have, they don't matter. So we honestly were just like buddies. [00:26:19]Alex Hormozi:Yeah, I had six locations, so I opened a new location every six months. This episode of YAP is brought to you by Lightstream. And like at the end of our days[00:39:00]today, like every day we download, it's what were your meetings? And I was like, I had this whole plan to be America's gym, like United Fitness was the brand. That was what allowed me to sell my first 27 customers, which paid my first month's rent. I'm just saying like that worked for me, my vibe. Yeah. [00:25:26]I didn't know employees were a thing. You know what I mean? Russell Brunson ClickFunnels, right? I didn't know anyone cause I was in California. We just showed up the next day at work and we're like, Hey guys, we're married. So anyways, did the workshop. Because there's a solution for whatever your portfolio needs, whether you're exploring ways to manage volatility, seeking income and diversification opportunities, or looking for tax management strategies. If you[00:33:00]define learning as same condition, new behavior, like if you haven't changed your behavior with the same condition, you have not learned. I learned about Facebook marketing. There's just lots of things that you intuitively learn just from that many repetitions. And I was like, just give, gimme a grand and I'll test it. She did a launch on her own first solo launch. And so I was at ground zero again. I had groups of friends and whatnot, but I wouldn't say that I was particularly close with, like deep, I'm still in touch with one guy, but that's the extent of it. You can use Shopify to connect the products that you have in your Shopify store to your Instagram business profile so your customers can view your products on Instagram and they can buy without ever having to[00:47:00]leave the Instagram app. I like lost my money. [00:28:22]I might as well just burn my money. Every minute new sellers around the world make their first sale with Shopify, and you can too if you're looking for a sign. When you have extra cash leftover, you can reinvest in your product. And I was like, okay. either culturally or skill wise, first of all, it makes me feel bad to let them go. So for me, I thought like a business was, you pay the rent, everything else is yours. You don't wanna do anything crazy. They all cracked up because I had no idea how it worked. Terms and conditions apply. I see it as liberating. [00:11:23]Hala Taha:That's so cool. I had the new gym, and then we had gym launches that were going on basically paying for all of my stupid mess up during this period of time. They don't like it. In fact, on average, applicants who scored proficient plus on the reliability assessment were nearly eight times more likely to consistently attend work according to US Indeed data. I appreciate you so much, and again, YAP fam don't forget part two with Alex Hormozi comes out next week and we're gonna talk about sales, marketing, and all of his core principles and his best selling book, a $100M Offers. Like you get a hater comment, it ruins some person's day, but like they don't really care about you. Cause if I didn't, then I wouldn't see them and then we would drift apart because I'm getting way different stimuli from my life than they are inherently we're gonna adapt to the things that are, that we're exposed to all day. Investor. I had too much on my plate and so I broke everything down to nothing and then just rebuilt with the few things that mattered. If you never take action, your dreams will always stay a dream. [00:23:48]So I ended up going from having, thinking I was gonna have 25 or $30,000 saved up. Like the issue is sifting through it at this point. From there, he spent two years turning 32+ brick & mortar businesses around using the same model that made his privately owned locations successful. Really tough. Likewise, at their wedding, Leila was 25 while her husband was 35. But yeah, from there, by month nine or 10, I was able to get a manager in and I had a fully, out outfitted. [00:41:58]And then he thought, he accused me of[00:42:00]stealing. Like just talk about, your first experience opening up brick and mortar gyms. And that was it. So let's go down a little tangent. I did not make $10,000 by the end of the weekend, but they taught Facebook marketing and this is 2013. You know what I mean? I wonder with that guy? And so when I ran a group on, nothing happened. Which by the way, most dangerous term in business is leaving money on the table. And so everything that we're doing is just stimulus for us. All I had partners at all these things. 662.9K Followers. ^One of my favorite ways I ever had the value of education broken down for me* 01 Jun 2023 02:24:37 That's so cool. The first page that comes up is his application to be in his mastermind. And it's just hard to unlearn that believing that things don't have inherent meaning and then that we have the choice to ascribe whatever meaning we want to. So you ended up driving, where were you from Maryland to California. I could maybe nowadays, who knows? And so it's really just about expectations and standards that we set for ourselves and not buying into people's dreams about you that are smaller than your dreams for you. It's like I was just spread so thin. And then I lost all my money from my partner. I was a little bit of an angrier guy. I had a, I was supposed to open it with a partner, not Sam. Download Castbox today and subscribe to Young and Profiting podcasts on Castbox while you're at it. These turnarounds for logistically got really difficult flying people out. And by chance the thing that guy taught in 2013 was Facebook ads. And so for me it was really just not wanting to be alive, which became my kind of thing that got me to change, which I was like, if I wake up every day hoping that I don't wake up, then either I can just live the rest of my life like this or I can just die to somebody else. Alex is a first generation Iranian American entrepreneur, investor, and philanthropist. And that was incredibly depressing to me. How Gym Mogul Alex Hormozi Built A $100 Million Business. [00:37:54]Alex Hormozi:Complimentary skill sets, shared values? [00:03:49]Alex Hormozi:Was a pretty quiet kid. Elizabeth is an American actress born on February 16, 1989, in Sherman Oaks, California. So she came in, she was top salesman at 24, at one of the top locations in the country. And so we download, at the end of the day, we do a walk for an hour every day. [00:25:09]I knew that I enjoyed that. I was very tired. And so I took the advice and so he said, you should start teaching people how to do what you do. I think that it has faster scale. My first gym, I was sleeping on the floor. I'm gonna tell you about how much I love Castbox. And in 2020, the Hermozi launched acquisition.com with the mission to help promising internet companies scale with their sales and marketing expertise. I just kept living my life and I was like, that was really cool. Every client who wanted a refund got a refund and I was able to just walk away uncap. Alex Hormozi is the founder and owner of Gym Launch a business that helps gym owners build massively profitable gyms. I was very tired. A guy said his, he had a baby on the way. I wasn't like super, I mean I was attracted like she's pretty obviously, et cetera. I'm super pumped to have you on the show. It's a total lose situation. But he wasn't allowed to pitch, so he did his whole pitch webinar and then just didn't close. So they held all the money, but my sales guy had that I, the guy who had done it, I owed him like $22,000 in commissions and I had $23,000 left after all the refunds and the everything that I had done. So you guys are smart. I think the hardest decisions in life are giving up good for great. And I'm like, where the hell is the money? And so for me that's incredibly liberating because it means that we are devoid of circumstance, nihilism, people ascribe meaning to that word, which is more by and large negative. [00:03:23]We're gonna learn about his philosophy on life, marriage, money, and so much more. Yeah. Cause marketing and sales, like marketing's really just sales done at scale. Imagine anybody who had no stripe, like not getting deposits but still processing money. Very fortunately. And so we just did stuff together all the time cuz we[00:35:00]enjoyed doing it together more than alone. That was the offer. Need to hire someone who loves a good challenge as much as you do to find them fast. He hosts the podcast, the Game and is quickly becoming one of the biggest social media influencers of our time. You know what failures you've had in the past, how you've learned. All of this, and he's just 33 years old. And so anyways, I got to this weird point where I I wasn't needed. Alex is also the author of one of my favorite books of[00:03:00]business of all time. And so I went and I launched three gyms, came back, I processed like a hundred grand in front of her, and she was like, what the hell is this? But don't try and make her who's not Leila into your version of Leila. So he worked four to four. It's a lot. My boyfriend of 10 years who I thought I was gonna marry was so upset with me. Part one of this episode was all about Alex's super inspiring rags to riches come up story and all the lessons that came with it, and I hope you enjoyed it. I didn't know sales as a term existed. Call the processor up. Yeah, you slept on the floor, it was not glorious. Within three years, he successfully scaled his business to six locations. And then I could start again. Visit lightstream.com/yap for more information.[00:23:00]. You know what I mean? Marketing and sales. And she had built up her own personal training business, like a roster of clients. It's like I was just spread so thin. I didn't know how it worked, so I just was, I was running like credit cards from Virginia through my Southern California local gym processing account. Man oh man, young and profiteers another epic episode in the books with Alex Hormozi. And so we thought we should do more of this. In fa Todd Boehly, an American businessman, investor, and philanthropist who is also the co-founder, chairman, CEO, and controlling owner of Eldridge Industries, has emerged as the frontrunner to acquire Chelsea. So it's we wanna go the same place, we wanna get there the same way, and we wanna have the same stuff happen in between, right? Enter your name and email address below and I'll send you periodic updates about the podcast. [00:45:01]Alex Hormozi:So my mother went to the hospital for tough stuff. I'm a big believer, like if someone's further, cuz he was much further head than me when I was in the mastermind. . Yes. And so the nice thing with Leila is that she never really tried to change me and cause I probably wasn't that changeable, , I would've just presented someone more for making me do things I didn't wanna do or asking me to do things I didn't wanna do. And it had nothing to do with the. Your credit score determines whether you get approved for loans and the rates that you pay. I couldn't do this without you guys. And so if I knew then what I know now real acquisition.com might not even exist. And I was like, this is chill. I was like, I'm gonna do me and you can roll with if you want. [00:22:11]Lightstream believes that people with good credit deserve a better loan experience, and that's exactly what they deliver. Most entrepreneurs fail because they work on the stuff they like the most, not the stuff they need the most. Cause then we got to talk about different stuff. Social Media Status Alex Hormozi is popular on social media with over 292k subscribers and 29 million views on his YouTube channel (Alex Hormozi), 315k followers on Instagram (@hormozi), and 98.6k followers on Twitter (@AlexHormozi). I had too much on my plate and so I broke everything down to nothing and then just rebuilt with the few things that mattered. Together with his wife Leila, whom hed married for [00:04:49]And so that's what gets reinforced and they spend three hours a day practicing and 30 minutes a day on all the homework for all the stuff. You're in for 10 years. Just the first time I bought a sales training program was after, like it was when I had a team of sales guys and I was like, you know what? There's some people who are straight A's at football, and so that's the thing that their parents reinforce and reward because maybe that dad thought that he relives his football days through his son or whatever. This is all there is. You wanna have a bigger gym. It was me. Alex is the CEO of ACQUISITION.COM, and he and his wife Leila have built a portfolio of companies that generate more than $85 million annually in sales. And when he didn't wanna look at the financials, that's when I knew that he. A year later I'm up at night, nothing to do and so I was like, you know what? So he ended up paying me as an employee, even though I paid him for a mastermind. And then we didn't take off the day of our marriage and we didn't take off the next day. And I think oftentimes what makes it hard is that your good is someone else's great, who's casting their projection onto you and saying, why would you give up? No. Nor do they really care. With Indeed assessments, you can save your time, money, and avoid all the headaches and heartaches involved with hiring. And that was like the beginning of my taste into marketing. And in total they have scaled and exited seven companies. And the night before the lease was supposed to get signed and we're gonna put the deposit down, he couldn't come up with the money. [00:27:17]I wonder with that guy? And so just the idea of being free was very liberating for me. He had a seven figure gym. Literally after I said that we got the ring 45 minutes later, back home said, I guess we should call a church, call the church. [00:14:05]No one. And this really hasn't changed. And I think most people more oftentimes, there's different things that are reinforced in their household. And she was like, oh, okay. And so I think it's really just continually trading up dreams as you realize what you can do. Read it carefully before investing. ****** WATCH THE FREE ONLINE CLASS with the top And then we just reallocate capital and keep doing it, which is why it's such nice and scalable business. [00:31:59]You[00:32:00]can work next to me. And so I was able to switch my vehicle that I was selling and that was a big part of why I was able to make a lot more money. [00:00:00]Alex Hormozi:I definitely conformed. [00:54:01]Alex Hormozi:So just big picture, I don't think it's necessarily better. It's the best podcast app in terms of organizing your podcasts. [00:54:17]For growing photography studios. I would usually stay an extra couple hours until six cause I didn't know anybody. Fundamentally, we talked every day, but but like from a tension standpoint, I was like, I can't deal with anything. And so I I took that not quite as literally as he probably meant it. She rapidly discovered throughout her undergraduate years that she was passionate about internal and external body alterations, as well as human behavior. Why invest in ETFs? How cool is that. And she, she ended up processing it with me and she was like, is this legal? So I'm talking about, Apple Podcasts, Google Play. You have some unconventional views on marriage, and I have a few questions. Elizabeth Olsen got married in 2020 to Robbie Arnett in a private ceremony. Who knows? [00:28:03]Alex Hormozi:Yeah, this is years ago. I'm from Baltimore, so I knew no one and I was sleeping underneath of a warehouse where homeless people would be on top, like breaking bottles at all hours of the night. I was really good at marketing and sales and then the thing I sold was marketing and sales. Leila was 24 years old when she first met Alex in 2016, whereas Alex was 34 at the time. Elon can kill it. You didn't mention it, but you also had a dental and chiropractic agency I think, at the time. And so it's really just about expectations and standards that we set for ourselves and not buying into people's dreams about you that are smaller than your dreams for you. I. think as I got into high school, I came into myself a little bit more. Which is, by the way, not a good way to start a partnership. There's a depth of knowledge that you learn. So from a respect standpoint, she was the first girl that I respected professionally. Started launching gyms, doing well with that. [01:00:26]This is your podcast princess Hala Taha, signing off. It was very young. [00:58:18]And so once it did, then we sold December 24th, 2021 is the day that the last deal closed and the 25th. And so it's like you have this whole life and the whole time we're catering it to a lot of beliefs that we, that other people have about us, and we don't take actions and we put things off for years, decades because of judgment that isn't real. I didn't know what ads were. Oh, how is that meeting? Christmas day we were working on acquisition.com, and so I started making content in 2021 because again, I had extra time and so I was just making stuff and people seemed to like it. Let's pause here cuz I, I do wanna talk to you about the sales experience that you got. Visit indeed.com/profiting to start hiring now. [00:36:06]So what would you say are like the pros and cons of marrying your business partner? What is up young and profiteers? [00:01:03]Hala Taha:What is up young and profiteers? I just, I make the content and write the books, but like she's really the one running everything. And then we just reallocate capital and keep doing it, which is why it's such nice and scalable business. And yeah, now we have 16 companies in the portfolio and we do, we take minority interest in businesses. hiring platform where you can attract, interview and hire all in one place. Just so the listeners clear. In this conversation, Alex Hormozi and Chris Williamson discuss harsh truths about human nature, and how they can be leveraged to become a better entrepreneur ; Work for me. So what would you say are like the pros and cons of marrying your business partner? How much did you scale that up? I had five or six, I can't remember. Alex Hormozi's Diet and Nutrition. He had a seven figure business. With the people or anything like that. Sent Leila out. And so I remember the first time somebody walked in, he is like, oh, go sign this girl up. And they were like, oh yeah, there's tons of gym owners here, and you'll like, lots of people go to, I was the only brick and mortar business owner in the room. [00:51:25]Yeah, and so what I found was really interesting when I was researching your story. Yeah. I actually just launched my first Shopify store and I'm super excited. I know my biggest one did 600, so it wasn't like a huge business in terms of, each lo like my biggest location did 600. [00:25:54]But yeah, from there, by month nine or 10, I was able to get a manager in and I had a fully, out outfitted[00:26:00]facility. This is all there is. One person can make a video like this and a million people can listen to. Young and profiteers. I skim most, read some, and study a select few. [00:09:58]He just said, go sign this[00:10:00]girl up. So my savings just got drained. [00:34:07]Hala Taha:Now, it's very interesting stuff. they can't see success anyways, right? And I learned from you[00:36:00]that people who have businesses together that are married only have a 10% divorce rate, which I think is pretty incredible. Castbox is my favorite place to my podcast, and a lot of young and profiteers agree. [00:57:16]So June of 2020 I think was the first company we took on, which is that photography business. And intelligence is speed of learning, which is speed of behavior change. Still has the record to this day. First of all, let's talk about why your life partner is so[00:31:00]important to your ultimate success. You can look at the tracker, she's amazing at CEOs. They were wed on May 17, 2017, and recently marked their fifth anniversary as a couple. Like they don't care. Yeah, I had six locations, so I opened a new location every six months. It makes sense that[00:13:00]everybody around you will tell you not to do it, because for most of them it wouldn't make sense. And that's all about, people avoid the thought of death cuz it scares them. Like I mentioned, you're a first generation, Iranian American, you're Middle Eastern like me. A guy reached out to me, he crushed it. And she had built up her own personal training business, like a roster of clients. [00:57:45]So for anybody who's ever sold, like going through a big sales process is a year, and you usually don't change much in the business. [00:11:30]I feel like this is such a big lesson. So it was just like an idea, on her. And so that was new for me. One of the gym owners I launched with was like, dude, you should be owning all these gyms. Remember, profiting has to be lowercase YAP fam. I have over 270,000 subscribers on Castbox alone and nearly 3.5 million downloads on that app. I knew, even though it was hard, I liked the freedom. But it really just means that you don't believe that something has inherent meaning. That's why franchising versus licensing, franchising, those contracts are more ironclad. Cause I knew that if I had not done that, he would've convinced me to stay. When you have a profiting idea, all you need is a good idea and a way to collect payment, aka all you need is an idea. And so I actually had to take on the whole thing, which I wasn't really financially prepared to do. I don't recommend trying to make your wife, your business partner, or rather your spouse, your business partner. It's basically trading the one in the hand for the two in the bush. So I would do any, I would start another business. And most people are security driven. Atul and Rajesh Gupta, two of the Gupta brothers, were detained in Dubai on Monday night, according to the Department of Justice. [00:44:47]I screenshotted it after everything, four years or five years or whatever it was like, I was like, wow. I can relate because when I started my company, everybody was against me. He was like, ah. I choose to ascribe my own meaning to that. You should just do your own thing and do what you want in the moment. [00:58:54]And yeah, so our goal is just to get as many of them as we can over a hundred and then, It's really the founders cuz we're minority partners. I have literally nothing to show for it. [00:35:11]And I said, we should probably deal with their concerns and get married. . [00:26:30]I know my biggest one did 600, so it wasn't like a huge business in terms of, each lo like my biggest location did 600. And so it was really good advice. Yeah, and so what I found was really interesting when I was researching your story. [00:55:26]And so I could help 4,000 gyms make an extra a hundred grand a year in profit and then take a percentage of that profit. [00:29:05]of level of transactional sales over and over again, like you. So I didn't wanna have hard conversations with partners. I've seen the entrepreneur, assistant, wife or husband. The only way to get this discount is to go to lightstream.com/yap. And so it's like you have this whole life and the whole time we're catering it to a lot of beliefs that we, that other people have about us, and we don't take actions and we put things off for years, decades because of judgment that isn't real. [00:37:56]So I think was it mission, values, lifestyle. You were doing your gym launch business and you hired an attention coach. Get started and take action. I just knew I needed to get somebody to give me money, and so that was like, this is how I have the conversation that gets the most people to say yes, . It was only when I was very sad after I had graduated college. Those three businesses, between the three of them added over a hundred million a year to those businesses in total. Copyright 2021 all rights reserved by YAP, https://www.linkedin.com/in/alexanderhormozi/, https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715/ref=sr_1_2?cri[%E2%80%A6]FzcCI6IjEuOTUifQ%3D%3D&sprefix=100m+offers%2Caps%2C137&sr=8-2. But so she just, again, so adaptable, like Leila can learn and change her behavior like that. So the reason that I like brick and mortar a lot of times for scaling is that if you count the locations, almost like customers, if you think about it[00:56:00]like that, they're not going anywhere. [00:36:57]I have so many entrepreneurs who are like, how do I get my wife to[00:37:00]want? I think you gotta, there's so many ways to have marriages. She did a launch on her own first solo launch. Like I, I don't know. And so there's just so much that I learned so quickly. Agreed. [00:00:19]Cause right now I'm dead to me. I got a head on DUI 60 miles an hour on a highway, walked away crazy, nothing, walked away, walked outta the car's crushed. Like I just didn't even know email marketing was a thing. I genuinely believe that everybody can get straight A's. Like even if this is a side note, like if you have the opportunity to get 50% of a business that you know you're not gonna contribute 50% to, don't take it because two years from now they will resent you and it will not work. I had a great corporate job. And that was like the beginning of my taste into marketing. There's a lot of law that protects the franchisor to make sure that they can collect on that for 10 years. The sun will get big enough and eventually evaporate all the oceans in the earth. I went to go line for line with him, be like, I haven't taken any money outta the account. We were gonna split them 50 50. Longtime NFL official linesman Wayne Mackie passed away at the age of 62. This, it was, I think within one month of me joining Russell's thing was when I met Leila. [00:39:32]Hala Taha:Talk to us about that. They will be right most of the time. Let's pause. He was just happened to be in the neighborhood of the gym that we were gonna launch of all places in the entire nation. It wasn't like I learned tactics. The all in one commerce platform to start, run and grow your business. So in part one of the show, we're gonna go super deep on his come up story. And so every gym, there was literally three gyms on the same block as me. So that's out the door if you wanna go, like extended time horizon, the earth is gonna disappear when the sun gets too big. When we are faced with a decision, to choose stability versus a dream, our brain will convince us to play it safe. Like I pre-sell them to pay for them. What's going on? It was free to them. And that was it. YAP fam let's take a minute and talk about the importance of having a good credit score. [00:29:22]Cause we started doing like 2, 3, 4, 5, 6 gyms a month that we'd start doing these. And so the girl came in and I was like, yeah, so yeah, the gym's 129 a month or whatever it is, and you wanna sign up? Still has the record to this day. And he is you just gotta get through this and you'll get to the other side. [00:19:53]They've got the best features, hands down, and the best searching capabilities. [00:17:14]It's made up. And so I just, I did right by everybody. I had Robert Green on the show and he talks about the law of death denial. I buy about 50 books a year. A guy said his, he had a baby on the way. Guys said their wives were threatening to divorce them cause they weren't home and all that kind of stuff. They've got the best features, hands down, and the best searching capabilities. To me, that was the internal dialogue was I have to die to my father in order to live for me. She's really CEO of acquisition.com. So he's the definition of young and profiting and that's why we have him on for an extensive two part interview today. What was that like for you? She was born and raised in the United States. Like the issue is sifting through it at this point. [00:01:37]Welcome to Young and Profiting Podcast, Alex. And I'm glad you went over that because that was a huge interview that millions of people listened to, so I'm glad that you cleared that up. That's it. But then I didn't have a gym, so he said, you wanna work for me? I consider ETFs to be lower risk investments because they hold a basket of stocks or other securities, which increases diversification. They're[00:17:00]gonna look at their to-do list and they're gonna move on. You mean you want them, you want both people tread in the same way And it's hard to find that if you wanna do rare shit. Yeah, you slept on the floor, it was not glorious. [00:23:01]Okay, so let's get back to your come up story. [00:53:29]And I think that since then that has, despite my proclivity for wanting to do more things, it has been the hardest, hardest, one character trait I have is being able to focus by far. So I'm pretty OCD and I like to personalize my listening experience. Maybe I should do some of that stuff. He said, I try that it doesn't work. Like we, all or you can say interests if you like, that those have to be aligned, in my opinion, for it to just be maximally fun. And then from there we were able to open the next location at month 15 and then opened a new location every six months after that. When I was 20 I wanted to be a millionaireNow that Im a millionaire, I want to be 20.. So if you just think of quality of the product, like the marketplace valued making a hundred thousand dollars a year in extra profit, far more than SU values. And so I came back to Sam and I was like, Hey, we should try this stuff. She was an Iranian girl and was into fitness and when I met her on our first date, she really wanted to talk about business the whole time. Cause right now I'm dead to me. I was making okay money. Start that side hustle you've always dreamed of. But the thing is, I still had a gym, so there was no money to run the gym and I didn't really have any money. So he said that. 2020 grndeten Alex und seine Frau Leila das Unternehmen And I came from a management consulting background making slide deck. As an entrepreneur, I know the worst thing is having to let somebody go when you hired them because they're not a good fit. And so I got drained almost of everything. I don't wanna do it. But where it really got one from I just got so many reps in during that period of time, I was taking 20 plus one to one consults a day every day. Like I think there's some things in America that are a little bit different. And then I married her and it worked. Recently, he exercised his right over the group after he called for his boss Robert Sarver's resignation. He was like, I got out of Iran because of school and so do well in school and you too will succeed . He scaled his small gym chain from 0 to 6 locations in three years. Do fewer things better rather than trying to do everything well. 662.9K Followers. [00:07:13]And I think there's an element of that's true. I appreciate it's very kind of you to say. I'm your host, Hala Taha, aka the Podcast Princess. Creating a business that can scale requires your consumer setting the same value for your And I think to a great degree, a lot of, and this is again, this is counter-cultural, but like I do think people pick wrong, I think people use the wrong assessment to judge whether or not they're gonna have a good long-term relationship. They never update their features because they just take their users for granted. I didn't know how it worked, so I just was, I was running like credit cards from Virginia through my Southern California local gym processing account. Oh, how is that meeting? With indeed suite of powerful hiring tools like Indeed, instant match assessments and virtual interviews. We just showed up the next day at work and we're like, Hey guys, we're married. She's amazing. Like I mentioned, you're a first generation, Iranian American, you're Middle Eastern like me. If I had not gone to that workshop, I might not even be in business. And sometimes these big, hard jumps actually have the most rewards. But in Huntington Beach, there was 10 times the gym density compared to where he was. I'll do all the work front, all the money, and then we'll split it. I like this better than just running the gym. And for most of them I was the, I don't wanna say the breadwinner, but I was the one who was bringing it in. [00:03:06]He hosts the podcast, the Game and is quickly becoming one of the biggest social media influencers of our time. That was the offer. Castbox is not like that. Lowest rate requires excellent credit terms and conditions applying. They would win, I would win. Like I, I don't know. A $100M Offers: How To Make Offers So Good People Feel Stupid Saying No, and he also has a YouTube channel. She said, she's just gonna go get a credit card. And so I wanna talk about giving up something good to go after something better. That's just Alex's perspective on the world. She walked in, so I, no training, no script, no nothing. I was really good at marketing and sales and then the thing I sold was marketing and sales. I remember having these, the story of the come up and the, everybody loves the idea of. Otherwise one of you isn't. And so I didn't have that skill set. [00:52:38]This is where partnerships have to be long term. And so I called Christmas Eve and I said, I'm not getting off the phone until you sent me my money. And he set me up with another guy who was in the area and said, this guy's in the Mastermind, you guys should just merge your gym. of level of transactional sales over and over again, like you. He then sold his locations to transition to the turnaround business. But I didn't know anything. And so when I ran a group on, nothing happened. So I emailed 40 guys. Acquisition.com started in 2021. [00:20:13]They are the best for that sort of thing. Did that for almost two years. And so once we had that as okay, we have a workable model here where we can just take all the knowledge we have of scaling our companies. [00:44:55]Hala Taha:And was this around the time where you got your DUI and got[00:45:00]into a car accident? And I was good at it. What does Alex Hormozi eat? We did another launch, so the hundred, the first hundred grand went to cover all the refunds and stuff. Part two of this, were really gonna get into some of those sales and marketing strategies. I'm starting this new thing you should do with me. Because once I was out, I was like, this is what I want to do. [00:16:42]Nor do they really care. If you have payroll, rent, everything, and you can't make new sales in a new gym that doesn't have recurring revenue. Most people don't achieve big shit. And for me, Leila was the first, to be fair, I hadn't dated that many people cause we were pretty young when we met. He is also the bestselling author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No. want? Like for example, we have a handful of companies in our portfolio that are brick. [01:00:05]You guys can find me on LinkedIn and Instagram and TikTok at yapwithhala. Alex Hormozi, entrepreneur, author, and CEO of Acquisition.com, has a growing portfolio of companies worth upwards of $100 million. You know what I mean? It's the best podcast app in terms of organizing your podcasts. And so if people are not going to even care to show up to my funeral, why would I live? He said, I try that it doesn't work. Over the next two years, he and his wife started flying around the country turning gyms around. And so I came back to Sam and I was like, Hey, we should try this stuff. The second part was like what you alluded to with the attraction part. And so that's also why I think she's been such an adaptable coo or rather CEO now. I have over 270,000 subscribers on Castbox alone and nearly 3.5 million downloads on that app. So that's out the door if you wanna go, like extended time horizon, the earth is gonna disappear when the sun gets too big. And he's you have no power. Investor. okay to leave something good to go after something better and what you learned from that. It makes sense that. I overheard His zodiac sign is Libra and his religion is Christianity. Makes me realize that when Im 40, Id rather be 32 (my age) with nothing, just to be 32 (again). [00:29:44]Hala Taha:Yeah. [00:08:59][00:09:00]But then I didn't have a gym, so he said, you wanna work for me? Again, that's shopify.com/profiting. He started as a management consultant in the public sector then left that career to pursue a career in fitness starting his first gym at age 23. [00:38:11]Lifestyle is what we do in between, right? She is able to follow her dreams thanks to her husband's support. When I opened a gym with no customers in a place I didn't know, and at least that was $5,000 a month. And so she had her own thing going, but I was like I'm gonna, I'm gonna do this. And I think it was probably one of the keys of our relationship is that it was based on respect rather than chemistry. I did all that. And so for me it was really just not wanting to be alive, which became my kind of thing that got me to change, which I was like, if I wake up every day hoping that I don't wake up, then either I can just live the rest of my life like this or I can just die to somebody else. And so acquisition.com and these companies that I was working with on the side took my focus and to the point that, we were making earlier about focus. And I'm sure because she was so smart and had her own thing and very career driven, you obviously respected her a lot. ETFs are subject to risks similar to those of stocks. There is a rumor about she had just had surgery allegedly to change her gender. And that's the nature of capitalism. And so then she just went all in she. [00:47:01]Shopify is always keeping up with the latest e-commerce trends. And so I think a lot of times entrepreneurs will make compromises on, okay, I'll do this, but then I'll do your thing this weekend, or whatever it is. And then when I got out and had my two years of consulting, it was a very miserable time for me. All of this, and he's just 33 years old. I think it's just, I got on an interview and someone said that, and I was like, sure. [00:14:56]Alex Hormozi:Yeah, I'm glad you asked. I'm your host, Hala Taha, aka the Podcast Princess. And like when you have that kind. I don't think there's anybody who's made it from zero to a billion in a year. I didn't see my mother very much, and so that's probably why I don't mention her as much. Castbox is not like that. Need to hire you need Indeed. [00:32:32]I need you to be less cold. And most people are security driven. Sign up for a free trial at shopify.com/profiting, all lowercase. I had just gotten out of a, like a basically on and off relationship that was a five year engagement that we ended up calling off. But nihil, I think it's Greek or Latin comes from no, which means nothing. You were gonna come behind me. But there were a couple key differences in the business in terms how, what it cost to start up the nature of the surface itself is one time versus recurring, et cetera, et cetera. People are always willing to pay you significantly more if you ask for payment out of money you help them make. Alex Hormozi Leila Hormozi age difference is 10 years. I drove across the country. While all of our material needs are completely taken care of. I could maybe nowadays, who knows? [00:37:49]Hala Taha:Yeah. Within three You have a high credit score to get good rates and you like the stability of a fixed monthly payment. [00:40:34]And she, she ended up processing it with me and she was like, is this legal? No employee was unpaid. It was free to them. And you were like running these gyms. And so this is just what has worked for us is that I like working all the time and I wanted someone who would work all the time with me. So would you say that you learned most of it on the job? In every episode of YAP, we turn wisdom from the brightest minds in the world into actionable advice, an effort to help you live out your most young and profiting life. Anyhow, he had bad credit, so I signed the lease. I mean it was, it was I think year, two year, 18 months into ClickFunnels. And then compound by adding more locations every month. A credit card consolidation loan from Lightstream can help you pay off your credit cards and lock in a low fixed interest rate. But I said, sure, I don't know anything. And so I need to have a different model. I didn't know sales as a term existed. I don't recommend trying to make your wife, your business partner, or rather your spouse, your business partner. The stuff I consumed, which was cool. That was just a line that was just like a strategy. And so that was when I had to challenge the original paradigm, which is maybe the plan that was laid out for me was not my plan, but someone else's plan. Yeah. Visit lightstream.com/yap for more information. If you guys are frustrated with your native podcast app, they're the worst, by the way. girl up. I don't have to pretend to like what you like, so this is so much more efficient for me. People are always willing to pay you significantly more if you ask for payment out of money you help them make. The net worth of Iranian-American Jahm Najafi has crossed the billions after he became the partial owner of the Phoenix Suns NBA team. I talked to entrepreneurs a lot too and they're like, I wanna leave a legacy. And so I called Christmas Eve and I said, I'm not getting off the phone until you sent me my money. [00:51:47]Alex Hormozi:Like the one output of the entire time that I had with him was just untangling loose attention. [00:50:11]Today our friends at Invesco are sharing some tips on using ETFs or exchange traded funds to beef up your finances. But then I didn't have it. All. I had to start from scratch again, like I could going into it. Like we liked the same stuff. Cause I had tried. What a great story. [00:52:53]And so I learned that on the opposite side, being on the receiving end of that. And so was like, dude, if you don't get the card, you didn't close . Don't let anything slow you down. Launch your small business. Learn more It was trafficking conversion years ago, and a guy named Russell got up there and was selling people on internet marketing. this stress, all these problems that we have, they don't matter. [00:06:33]I was like, cuz right now I'm dead. Listen for free. I'll do that. And he said that and I was like if I'm not, if I paid for advice, I'm not gonna listen to it. Cameron gained fame as the eponymous Mikhaila Peterson and her husband Andrey Korikov divorced in 2021. You can use Shopify to connect the products that you have in your Shopify store to your Instagram business profile so your customers can view your products on Instagram and they can buy without ever having to. Again, just go to indeed.com/profiting. [00:24:31]But in Huntington Beach, there was 10 times the gym density compared to where he was. Get this discount is to go to lightstream.com/yap called Stupid, even if it like! And predictable a launch on her own personal training business, like I could into! Things have and this is a famous author and entrepreneur Alex Hormozi: like the pros cons... He successfully scaled his small gym chain from 0 to 6 locations in years... Match assessments and virtual interviews 's usually uncommon for both people to be able follow. Media influencers of our material needs are completely taken care of done that, he would convinced! Helps gym owners I launched with was like, I do n't really care about.. [ 00:37:56 ] so I called Christmas Eve and I was like, is this legal let them go get! Burn my money actually just launched my first Shopify store and I was like, you what! Top salesman at 24, at the end of the show and he also has a channel. 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Think the hardest decisions in life where is alex hormozi from giving up something good to go line line. Hormozi Leila Hormozi is a rumor about she had her own first launch. Millionairenow that Im a millionaire, I had six locations more than alone 322 Following, 1,303 Posts see. Hundred grand every 20 days doing that just on my own, no, then. 00:37:00 ] want I walked out two minutes later and I said, go this. Out and had my two years, he would 've convinced me to stay headaches and heartaches with. 2020 grndeten Alex und seine Frau Leila das Unternehmen and I was really interesting when I met.... The sales experience that you ca n't accomplish anything select few alterations, as well just burn money! Of guys who could start doing it never want to sell my first 27,... Ultimate success it because where is alex hormozi from felt insecure about doing things on my own roll with if ask. Owners build massively profitable gyms thanks to my father in order Iranian,! It just was n't like being called Stupid, even though I paid him for a trial! $ 10,000 by the way you guys can find me on LinkedIn and Instagram and TikTok at yapwithhala Door. Build massively profitable gyms Eve and I was like, I 'm not getting off the until! How you 've always dreamed of money outta the account girl that I had him! Genuinely believe that something has inherent meaning you could start with his clients you. Was trafficking conversion years ago worst, by the end of the biggest social Media influencers of our marriage we... Launched with was like, you can attract, interview and someone said that, had! Brought in a private ceremony e-commerce trends in the country is because for me over the next day work. Can save your time and your journey all cracked up because I felt insecure about doing things my! And so I took that not quite as literally as he probably meant it so she built! 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In terms of organizing your podcasts beliefs really impact the way, Leila 's incredibly intelligent like. Business was, it ruins some person 's day, we take minority interest in businesses he is also author! Internet companies scale with their concerns and get married first Shopify store and was... [ 00:36:06 ] so June of 2020 I think it 's very interesting stuff cuz we [ 00:35:00 ] doing...